The focus of the campaign is to increase visits to local farm markets and u-pick orchards throughout the state, as well as encourage hotels to provide Michigan-grown apples as a healthy front-desk snack for guests. “This campaign will not only benefit the Michigan Apple growers, but the lodging properties and community tourism organizations such as chambers and visitor bureaus,” said Denise Donohue, executive director of the MAC.
Each of the participating lodging properties received an initial supply of Michigan Apples and the Michigan Farm Marketing & Agri-Tourism Association’s new Farm Market, U-Pick & Agri-Tourism directory. Deliveries begin Sept. 15 and continue for two weeks. “Lodging facilities are encouraged to refill the baskets with Michigan Apples throughout the year – even after the promotion ends,” said Donohue. “Our hope is that they’re more aware of the quality and variety of Michigan Apples available to them for their day-to-day services such as their continental breakfast, conference services or on-site restaurants.”
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan apple and encourage its consumption by consumers in Michigan and around the world.