“We're excited to launch in Ontario this month,” says VP of Brand & Lifestyle, Fred Bueltmann. “The Canadian craft movement is continually on the rise which makes it an exciting time to be a part of beer and spirits culture there. We are eager to get our brands in front of people who are passionate about the same lifestyle we are.”
New Holland will begin with a limited brand release – starting with The Poet Oatmeal Stout in early October, followed by the Hatter series (riffs on the flagship Mad Hatter IPA) in mid-October, followed by Beer Barrel Bourbon at the end of the month. In November, shipments of New Holland’s top-selling Dragon’s Milk Bourbon Barrel Stout will begin hitting shelves throughout Ontario.
“There is definitely excitement around the release of this brand,” says The Craft Brand Company Co-founder and Brand Director, Mike Laba. “Toronto media has already picked up on the story and we are looking forward to introducing Ontario to the well-balanced and creative offerings of New Holland.”
Amongst these product launches is a media and beer lover-centric Hatter launch at ten select establishments throughout Toronto. The anchor of this release is a partnership with the Bier Markt – a beer forward restaurant establishments with 5 locations. A new Hatter will launch each Monday in all their locations for four weeks as well as a Hatter Bier Dinner on October 15th at Esplanade Bier Markt. Limited tickets available HERE. esplanade@thebiermarkt.com
“We are so fortunate to be working with The Craft Brand Company – who have brought so much passion and enthusiasm to this launch,” says Bueltmann. “It’s been a challenging and rewarding process to make New Holland an ‘international’ brand, but we believe that great results always come from authenticity and hard work.”
About New Holland Brewing Co.
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Their role as an integral member of the artisan approach is something they take seriously, yet engage lightheartedly. They believe the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service. Recognized for their creativity and artistry, their mission to improve the lives of craft consumers everywhere is seen in their diverse, balanced collection of beer and spirits.
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